Jeep CEO Commits to Maintaining Brand's True Spirit

As a true American heritage company, the Jeep brand has maintained its design legacy while still meeting the needs of today's consumers and staying on top of new and innovative automobile technology.  This is no small feat, and we wonder if it is something that the company can stick with over the next few years as new fuels and aerodynamic silhouettes become more prevalent.  Mike Manley, CEO of the brand, assures us that it will.

Manley promises that the Jeep brand will stay true to its image, even as models we know and love, such as the Jeep Compass, are totally redesigned or replaced.  He explains that the brand doesn't have to compromise on its signature rugged vehicles while still meeting the changing needs of its customers: "With the appropriate use of technology, we can create a fuel-efficient vehicle that's very much an SUV." 1

We can expect to see a smaller version of the Jeep Liberty in the future, but Manley wants to make it clear that the company will always offer larger, off-road capable vehicles that are at the top of their class.

Would you like to come down and check out the lineup for yourself?  Stop by St. Marys Chrysler Dodge Jeep and we can set you up with a test drive in any of our new or used Jeep vehicles.  Our sales team will be happy to discuss exactly what makes this brand unique and keeps customers coming back to see us here at 500 McKinley Rd St Marys, OH 45885.

Source: 1http://blogs.cars.com/kickingtires/2013/02/amid-rise-of-crossovers-jeep-wants-class-leading-capability-.html

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